Turning Buyers into Believers – How to create Raving Fans!
“Whether you’re selling lemons or Lamborghinis,You’ve got to turn your buyers into believers.”
Pete’s remarkable success in business can be narrowed down to one key insight - buyers buy on price, but believers buy on emotion. From his early days selling tomatoes at an open-market fruit stand, to the expansion of a produce empire, Pete never fails to wow his customers with an experience that compels them to return – again. And again. He now wows his corporate audience with the same zest and appeal.
Destination Workplaces – A Place of Choice!
"You can’t be a great place to shop until you are a great place to work..."
The Gift of Change: Embracing Change and Challenge
"The place where your greatest fears live is also the place where your greatest growth lies."
Probably the most exciting and daunting part of business is that it is always changing. Just when the ground feels solid beneath your feet, the winds of change upset the apple cart and you’re left scrambling. Let Pete Luckett, Canada's street smart entrepreneur demonstrate how to take the positive aspects of change and make them work for you! The produce industry is ever-changing with products literally dying by the second! How does Pete keep up? Through innovation, openness and forward thinking--three cornerstones that can help you become grounded (but not buried!) in change. As far as Pete’s concerned, resisting change is a recipe for failure. “If I resisted change,” says Canada ’s favourite green grocer, “I would still be pitching fruit from a single stall in Nottingham Market.” Change has been my greatest gift.” Pete encourages companies to embrace change and develop a readiness to involve employees in the process. Remember, good companies manage change. Great companies create it!
Merchandising Mavens, Magic and More!
As my father always said, if you can make 'em smile while you take their money, you've got it made!" - Pete Luckett
Pete’s Frootique customers don’t “shop” as much as they “congregate.” And every retailer knows the longer they shop, the more they buy!Ambiance, artful displays and a maven to oversee it are the basic of a killer merchandising program. An enticing customer experience with bold style displays and new product concepts will leverage consumers purchasing habits. Join master marketer, Pete Luckett as he shares how he makes his customers feel the WOW!! As one of Canada's leading independent retailers, Pete has transformed grocery shopping from mundane drudgery into a highly entertaining experience--where every display is a feast for the eyes and a tantalizing array of colors, textures, and fragrances. Your customers will be more likely to purchase what they came for, and much more.