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PETE LUCKETT,
master storyteller, author, professional speaker, and
media personality delights international audiences with
his energetic presentation style. Whether he is interacting
with his customers at Pete's Frootique, or harvesting
fresh insights for corporate audiences, Pete is Canada's
Favorite Greengrocer! After twenty successful years
of serving up perfect produce and gourmet food items
in New Brunswick and Nova Scotia, Pete has carved out
a market niche and protects it fiercely. He is a master
at delivering customer delight and uncompromising in
his pursuit of quality and value for his customers.
Pete’s Frootique has set high ranking benchmarks
in the service industry and hosts every customer with
an experience they won’t soon forget.
As my father always said, if you
can make 'em smile while you take their money, you've
got it made!" - Pete Luckett
Leaving school at the early age of
sixteen to seek his fortune, Pete set out to tackle
the produce business in the open-stall markets of
his home in Nottingham, England. Driven by the heavy
duty work ethic that was encouraged by his father,
Pete peddled his wares, learned the "gift of
gab" and mastered the magic of connecting with
his customers. After immigrating to Canada in 1979,
Pete landed in Saint John, New Brunswick, Canada's
oldest incorporated city. Bringing his unique brand
of merchandising and marketing, he parlayed a tiny
market stall stocked with $300 worth of produce into
a thriving produce empire.
Pete looked for new challenges and
launched Pete's Frootique in Nova Scotia in 1992.
Today, Pete's Frootique is a multi-million dollar
retail and wholesale operation that is as vibrant
and colourful as Pete himself. This 18,000-square-foot
market is filled with glowing pyramids of succulent
fruit; making shopping seem like taking a walk through
the Garden of Eden. Pete's Frootique independently
houses Pete's Power Juice Bar, a European Delicatessen,
a Gourmet Butcher Shop and a British specialty food
emporium and an independent wine store, Cristall &
Luckett. In November 2004, Pete’s empire grew
to include a second location in Halifax’s prestigious
Downtown area. This market delivers all of the quality,
value and experiences offered in Bedford, but with
a funky, urban twist!
On
the business front, Pete knows how to cultivate success.
Creativity, innovation and the ability to differentiate
his business from the competition are Pete's three
cornerstones. Sleeves rolled, and spirits high, he
mentors his staff in the delivery of an over-the-top
customer care program that earned Pete's Frootique
the Canadian Independent Grocer of the Year Award
in 1999, 2003 and again in 2005.
Pete's rise to celebrity status began
on CBC Television's national show Midday. For 12 years
he delighted viewers with his tips on exotic fruits
and veggies. Pete now entertains Canadians weekly
on the CTV network and is host of the food adventure
series -The Food Hunter. In the show Pete travels
to far-reaching locations around the globe in search
of exotic food items. Engaging, fast paced and always
informative, it celebrates colorful, wonderful food
and the unique cultures that grow and prepare it.
The Food Hunter premiered on Food
Network Canada and Food
Network in the U.S. and now airs on BBC Food in
the UK, South Africia and Scandinavia. In December
2004, Pete won a Gemini Award for The Food Hunter
for Best Host in a Lifestyle/General Interest Program.
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